Und Wir Mittendrin. Wir Sind Hier. Wir Sind Bei Uns.
Billboard in public space
230 cm x 504 cm
Graphical support: Maria Kanzler
When uttered, the We creates linguistic lines, imaginary spaces or concrete boarders where some are inside and others stand outside. But more than the pronoun we itself, it´s the other words surrounding it that describe the grammatical and political distinction between its inclusive or exclusive form. These other words encompassing the we, fill it with meanings that are constantly fought over in political speeches, advertising campaigns and identity politics. In this vicarious battle of words, the boundary between who belongs to the we and who does not, who is addressed and who is excluded, is constantly
being constructed anew.
Considering this semantic but also political complexity the word WE, a textual work was created out of slogans, which were found on advertising surfaces and posters at construction sites of urban areas. Here the individual slogans were used as kind of building modules constructing a conceptual text where one sentence flows smoothly into the other, and where the manifold meanings of this corporate language oppose, contrast and overlap each other. With special regard to the mentioned „construction processes“ of the we as well as the urban space, the work puts into question: Who is the we building the spaces we live in, and who is the we owning and distributing those?